December 4, 2025

“Can I use value pricing as a differentiator in my positioning?” and more…

Before I get to our regularly scheduled message, I have an important announcement:

Ditcherville is moving!

Back in 2017, I started Ditcherville as a Slack room.

This worked for many years, but it’s time to move to a true community platform rather than just a chat app.

So... very soon, we’ll be migrating Ditcherville from Slack to Circle.

This will have several immediate benefits for existing members:

Full message history (i.e., no more 90-day history limit!)
Everything in one place (i.e., no more jumping from Slack to Zoom to Vimeo to Transistor to Descript to etc...)
Robust support for events (e.g., RSVPs, email reminders, recurring events, Add To Calendar support, etc.)
Robust support for courses (e.g., embedded video, lesson completion, progress tracking, etc.)
Self-service account upgrades/downgrades (e.g., you don’t have to cancel monthly to buy yearly, or vice versa)

I’ve been setting up the new space, and it’s obvious to me that it’s going to be a much better experience for everyone.

I’m excited!

The BAD NEWS

With this transition, I’m going to be making three big changes that could be construed as bad news:

The GOOD NEWS

However, there is a silver lining!

All members of the Slack Ditcherville will automatically get into the Circle Ditcherville at their current pricing.

This means that:

Lifetime members from Slack will get into Circle for FREE
Monthly members from Slack will get into Circle for $99/mo (instead of $197/mo)
Yearly members from Slack will get into Circle for $695/yr (instead of $1397/yr)

TL;DR:

If you’ve been thinking about joining Ditcherville as a lifetime member, your time is running out.
If you’ve been thinking of joining Ditcherville as a monthly or yearly subscriber, you can lock in a 50% discount by joining before we switch over.

(Questions? Hit reply and ask!)

Okay... back to our regularly scheduled program...

In today’s Ditcherville LIVE Q&A session, we had a bunch of good questions like:

(06:11) What are a few ways I could benefit from a client’s likely business growth?
(13:52) Can I use value pricing as a differentiator in my positioning?
(20:47) How is value pricing different from performance pricing?
(34:52) How can I avoid getting pulled into endless meetings as a fractional CTO?
(39:54) How should I balance my time between marketing / bizdev vs streamlining my operations?
(47:00) How do I structure project proposal tiers so the client doesn’t buy option 1 and then want to upgrade to option 2 later?
(57:34) How do I attract high-end buyers without scaring away the low-end buyers I’m currently attracting?

Have you wasted months (or years!) stuck on questions like these?

✅ Imagine being off the hamster wheel and working smarter, not harder.

✅ Imagine seeing familiar old problems disappearing in the rear-view mirror.

✅ Imagine having the confidence to act decisively on growing your business.

Become a Ditcherville member and get your business unstuck.

When you join more than 800 of your colleagues in Ditcherville, you’ll get instant access to the following:

⏯️ Access to the videos from all my workshops^NEW

💬 24/7 asynchronous discussion and support in the Ditcherville Slack

🎟️ Invitations to all future Ditcherville LIVE Q&A sessions

🔦 A searchable database of 700+ individual questions with answers in audio and video format (more than 150 hours!)

📚 My library of email sequences, business templates, coaching questions, daily emails, and more

👂 A private audio podcast feed of past Q&A sessions so you can binge-listen to the back catalog hands-free

If not now, when?

Don’t waste another year moving one inch in every direction.

Join my group coaching community today and get the answers you need to start moving forward again.

Monthly, annual, and lifetime memberships are currently available.

I hope to see you in Ditcherville soon!

Yours,

—J