November 10, 2025
An Insider’s Perspective with Pranav Kale: Jonathan Stark’s Journey to Ditching Hourly
Big Idea “archaeologist” Pranav Kale joined me on Ditching Hourly for a reverse interview about my journey to the center of the solar system.
Chapters
- (00:39) Pranav’s Evolution and Current Focus
- (03:01) Jonathan’s Epiphany on Hourly Billing
- (06:26) The Trust Fracture in Hourly Billing
- (07:45) Jonathan’s Problem-Solving Journey
- (16:59) The Move to Rhode Island and Finding the Solution
- (22:38) Implementing Value-Based Pricing
- (26:30) Content Creation and Teaching Others
- (30:35) Understanding Business Personality Types
- (31:08) The Journey to Writing a Book
- (31:56) Transitioning to Advisory Roles
- (32:37) The Impact of the iPhone Announcement
- (33:37) Responsive Web Design and Consulting
- (35:46) Facing Criticism and Adjusting Messaging
- (39:50) Finding the Central Theme
- (53:06) The Importance of Differentiation
- (59:53) Concluding Thoughts and Advice
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Yours,
—J