November 8, 2025

I just lost $150!

I’ve been writing about time management a lot this week, which might seem weird.

After all, this mailing list is supposed to be focused on pricing for independent professionals.

The thing is...

Once you start pricing your work instead of billing for your time, you notice a dramatic change in how you experience doing your work.

Way back when I billed hourly, every time I logged an hour of client work, I thought:

“I just made $150!”

After I ditched hourly billing for value pricing and productized services, every time I spent an hour on client work, I thought:

“I just lost $150!”

This realization creates a powerful financial incentive to get a lot faster at delivering outstanding results.

That’s when time management started to become extremely interesting to me.

Because every hour I saved working for a client was an extra $150 in my pocket for doing nothing.

Yours,

—J

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