October 28, 2025

Joel Clermont - The Pros And Cons Of Selling Software Development As A Subscription

Laravel expert Joel Clermont joined me on Ditching Hourly to share how he and his co-founder run their successful dev subscription business.

Chapters

(00:16) Joel’s Background and Business Model Transition
(01:54) Launching the Dev Subscription Model
(04:47) Marketing and Initial Success
(07:44) Client Profiles and Demand
(11:19) Managing Client Expectations and Scope
(18:58) Onboarding and Project Management
(21:21) Handling Messy Projects and Infrastructure
(25:06) Client Capacity and Longevity
(26:47) Exploring Client Sizes and Ideal Fits
(28:39) Balancing Workload and Client Expectations
(32:06) Ensuring Client Satisfaction
(34:47) Managing Work and Time Effectively
(43:11) Challenges and Downsides of Subscription Model
(47:54) Marketing Strategies for Developers

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Yours,

—J