June 30, 2025
I double dog dare you
Too many experts cling to a generalist model because specializing feels too risky.
But the way I see it, nothing is riskier than trying to be everything to everyone.
Why?
Because “everything to everyone” doesn’t stand out.
And what happens when you don’t stand out?
You end up competing on price.
And what happens when you compete on price?
YOU MAKE LESS MONEY :-(
I’m running a live workshop next week that’s going to help you fix this.
Double Dog Positioning — I Dare You to Finally Specialize
- When: Monday, July 7th, 2025
- Where: Live on Zoom
- Access: Exclusive to members of Ditcherville
If you’ve been playing it safe with your positioning, I double dog dare you to join us.
Join Ditcherville Now to Secure Your Spot »
Already a member? You’re all set—keep an eye on the #announcements channel in the Ditcherville Slack for Zoom details.
NOTE: The replay will be available for 48 hours to members only.
Hope to see you there!
Yours,
—J