September 29, 2024

Positioning vs Specialization

Two terms that come up a lot when I’m advising people on how to increase their profits are positioning and specialization.

They’re often conflated, so let’s clarify:

Positioning is a strategic marketing approach intended to make your business, product, or service more memorable to your ideal buyers.

Specialization is the process of narrowing your focus to a particular subject or skill.

Broadly speaking, your speciality is what you do and your positioning is how you talk about what you do.

So...

You could be a specialist in the same subject or skill for the rest of your professional life, but change how you position it dozens of times.

Yours,

—J

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