April 20, 2024

The ambiguity of words

“There is no greater impediment to the advancement of knowledge than the ambiguity of words.”—Thomas Reid

Lately, I’ve received a bunch of messages in which the authors conflate terms that need to be clearly differentiated if you want to grow your profits.

For example:

• Value pricing and value billing
• Mentoring and coaching
• Strategy and tactics
• Deliverable and benefits
• Maintenance contract and retainer agreement

Confusing any of these is problematic, so I invite you to visit my student glossary to get my take on the specific meaning of these (and a boatload of other) terms.

https://jonathanstark.com/glossary

There’s a lot there. Please let me know if you have any questions.

Yours,

—J

P.S. Are you sick of trying to figure all this stuff out on your own? I’m available for a limited number of 1-on-1 coaching calls each month. Book yours now and get some clarity -> https://jonathanstark.com/call

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