Captain’s log, stardate 20190909

How To Pivot

Sent by Jonathan Stark on September 9th, 2019

This week on TBOA, Rochelle and I ask the question:

“Do you know how to pivot?”

!!! LISTEN NOW !!!

Talking Points

Taking a new direction while keeping your core business running well
Taking a half-pivot
Tying a new idea with a different message into your core business
Getting people on your side
Helping people
Having confidence in your idea
Marketing your new idea without losing current clients
What clients do notice and what they don’t notice

Quotable Quotes

“You don’t want to be locked into your own success. You want to be able to go out and do something different.” –RM

“All you need is like a magnifying glass, focus your energy, and boom! It’s on fire.” –JS

“If you’re helping people, you will make money. It’s like some kind of law.” –JS

“If you’re worried about changing your website without confusing your current clients, remember that unless you’ve got a membership site, your clients aren’t visiting your website.” –RM

Sharing is caring!

If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Yours,

—J