November 1, 2026

Positioning is never done

Friend-of-the-list and high-stakes communications expert Michael Gerharz sent an excellent follow-up to yesterday’s message about starting things even if you don’t have your positioning 100% figured out.

Plus, [your positioning] will evolve anyhow, at least for most businesses, so you’ll never have it really figured out.

Best,
Michael

So true!

Positioning evolves naturally over time.

It’s usually not “set it and forget it.”

So waiting for it to be perfect before starting with other marketing activities is probably just a form of procrastination.

Yours,

—J

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