October 15, 2026
Joel Miller - People Over Profits
In 2017, Joel Miller came on Ditching Hourly episode 33 to talk about his recent switch to value pricing. Nine years later, Joel and his identical twin brother Alan still run The Sky Floor as a two-person shop. They do all the client work themselves, their average client has been with them for eight years, and they haven’t hit a famine cycle in a long time, so they’re not hungry for leads. Best of all, Joel has gone from working 80-hour weeks and making “a hilariously tiny fraction” of what he makes now to working normal hours and turning off his notifications at night and on weekends.
Chapters
- The Sky Floor Then and Now
- The Why Conversation in Practice
- Building Client Lifetime Value
- The Client Who Came Back
- Value-Based Monthly Retainers
- Scaling Without Headcount
- Indirect Word of Mouth
- What Keeps Clients for a Decade
- Spotting Hidden Opportunities
- Think Like a Business Owner
- Curiosity and the Entrepreneurial Spirit
- People Over Profits
- Never Stop Asking Why
Guest’s Bio
Joel Miller is the co-owner of The Sky Floor, a digital problem-solving agency he runs with his identical twin brother Alan. They started the company about 18 years ago as a web design shop in the Chicago area and now handle everything from websites and LMS systems to Google Ads and CRM replacements. Joel and Alan do all the client work themselves and have built long-term relationships averaging eight years per client. Joel appeared on Ditching Hourly episode 33 in 2017 to discuss his early experiments with value pricing. Check out his Capacity Tax tool to see if a client is blocking your next growth move.
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Yours,
—J