September 14, 2026

Have you been burned by giving fixed prices?

If you have been burned by giving a fixed project price in the past, there is exactly one reason:

You set the price too low.

If you had set the price 2 or 5 or 10 times higher, I betcha wouldn’t have felt like you got burned.

You might think:

“Yeah, but I never would have closed the deal if the price was that high!”

And maybe you’re right.

But that’s not a fixed pricing problem.

That’s a positioning problem.

Yours,

—J