August 11, 2026
Bill Sherman - Scaling Thought Leadership
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Thought leadership expert Bill Sherman joined me on Ditching Hourly to talk about how experts can scale their ideas without turning every good idea into a book.
Chapters
- Defining Thought Leadership
- Emerging Thought Leaders
- The Thought Leadership Handbook
- Business Models of Thought Leadership
- Target Audience Importance
- Licensing and Certification
- Alternatives to Writing a Book
- Impact Equation
Guest Bio
Bill Sherman is the COO of Thought Leadership Leverage and lead author of The Thought Leadership Handbook. For more than twenty years, he’s helped executives, authors, and experts take their ideas to scale — and he co-hosts the Leveraging Thought Leadership podcast, now past 700 episodes.
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Yours,
—J