August 4, 2026

$2 Eggs vs $6 Eggs

Here’s a question I saw from someone on the internet:

“Why would anyone pay $6 for farm-fresh eggs when you can get them at the supermarket for $2?”

Answer:

Because they’re not the same thing.

Yes, it’s true that not everyone can tell the difference.

But some people can.

Here’s the thing...

If you sell a high-quality service that is expensive to deliver, but your prospects all say they can get “the same thing” cheaper elsewhere, you have a choice:

1. Lower the quality of your work
2. Raise the quality of your prospects

It’s up to you.

Yours,

—J

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