August 2, 2026
How to Price Creative Work with Jonathan Stark
Jacob Cass and Matt Davies had me on JUST Branding to talk about pricing creative work without renting yourself out by the hour.
From Jacob’s show notes:
What if hourly billing is quietly holding your creative business back?
Hourly billing can feel simple and fair, but it creates the wrong incentives. It rewards slowness, punishes efficiency, shifts the conversation away from outcomes, and makes expertise look like labor instead of judgment.
We also got into the difference between fixed fees and value pricing, how to run better sales conversations, why pricing is connected to positioning, how authority changes the way clients buy, and why creative experts often underprice their own judgment.
If you are tired of selling hours, defending rates, or being compared against cheaper alternatives, this episode will help you rethink what you are really selling.
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Yours,
—J