July 20, 2026

Professional Network or Social Network?

A fellow list-member replied to yesterday’s message with this follow-up question:_

This is really useful and relevant to me right now - so thanks! Any advice as to how to grow your network in the first place? Right now, my professional network isn’t as large as I’d like it to be (understatement!), and my social network definitely isn’t my ideal customer set.

Great question!

Let’s start with a clarification:

Your network does not need to be full of your ideal buyers.

Your network needs to be full of people who can recognize your ideal buyer when they bump into one.

Your aunt or rabbi or dentist or personal trainer all know TONS of people.

TONS!!!

And your “friends and family” social connections all know and trust you.

So, when they meet someone who is experiencing the exact kind of expensive problem that you specialize in, what are they going to do?

They’re going to make an introduction!

The question is...

Have you made it possible for your aunt or rabbi or dentist or personal trainer to recognize your ideal buyer?

Yours,

—J

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