June 16, 2026
How much is a parachute worth?
POP QUIZ!
A complete, jump-ready skydiving rig package generally costs between $8,400 and $10,500 USD.
Question:
Is it worth that much?
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. . .
. .
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Sorry!
It was a trick question ;-)
The only right answer is:
It depends.
If you never fly, it’s worth:
$0
If I just pushed you out of a Cessna, it’s worth:
$infinity
Here’s the thing...
Value is not a property of an object.
Value is a perception in the mind of a buyer.
Until you internalize this, you’ll have a hard time with value pricing.
Yours,
—J