June 2, 2026

What bait should I be using?

If you don’t know what kind of clients you’re trying to attract, it’s no wonder you’re not attracting them.

It’s like asking “What bait should I be using?” without deciding what kind of animal you are trying to catch.

(Mice and snakes and coyotes aren’t attracted to the same goodies.)

So...

A great first step when trying to attract more leads is to decide who you want to work with and then figure out what attracts them.

Yours,

—J

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