April 21, 2026
Identity Shifts, Failure, and Pricing Your Worth
The delightful Ayka and Eric Williams invited me to join them on Swurl Radio to chat about identity shifts, failed projects, career pivots, and the realization that businesses reward value created, not effort expended.
From the show notes
Jonathan Stark didn’t start as a pricing expert—he started as a musician chasing a dream, then pivoted into software, and eventually rebuilt his entire career around one idea: hourly billing is broken.
In this episode, he shares the real journey behind that transformation—identity shifts, failed projects, career pivots, and the moment he realized businesses reward value, not effort. This is a conversation about unlearning, reinvention, and building a career that actually works.
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Yours,
—J