March 28, 2026

But how much is the plus?

Some people act like cost-plus pricing is the only “inherently fair” approach to pricing professional services.

But I think they’re assuming a “plus” of like 15-20%.

What if the “plus” is 500%?

Is that still “inherently fair”?

I think these folks are actually measuring fairness less by the pricing model and more by the profit margin.

Which raises the question:

What is a “fair” profit margin?

Yours,

—J