March 3, 2026
Price for Outcomes, Not Hours
The delightful Sharon Toerek had me on The Innovative Agency Podcast for a candid conversation about breaking free from the cycle of trading hours for dollars.
If you’ve ever wrestled with pricing your work, defending your margins, or responding to clients who default to hourly expectations, this episode will challenge the way you think about value and your agency’s future.
From Sharon’s show notes:
- Why hourly billing undermines value for agencies and their clients, and how it incentivizes the wrong behaviors
- How to confidently navigate conversations with clients who expect legacy hourly rates
- The key questions to unlock client goals and realign your proposals with measurable business outcomes
- What data points agencies should focus on to accurately determine project value
- How specializing in a niche makes value-based pricing possible
- What agencies need to know about the impact of AI on pricing models and client expectations
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Yours,
—J