February 3, 2026
Ben Kettle - Risk-Based Pricing Options
If you’ve ever struggled to come up with three options for a project proposal, this is the interview for you.
Rural planning advisor Ben Kettle joined me on Ditching Hourly to share his transition from hourly billing “nonsense” to risk-based project pricing.
Chapters
- (00:36) Ben’s Background and Career Journey
- (02:57) Challenges with Hourly Billing
- (09:01) Transition to Fixed Fee and Value-Based Pricing
- (13:23) Implementing the New Pricing Model
- (25:48) Client Reactions and Success Stories
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Yours,
—J