January 28, 2026

Profits Aren’t Evil

If you believe that you can only charge clients for the stuff that hard and tedious and time-consuming...

And you feel guilty charging for the stuff that is easy and fun and you can do quickly...

Then you are doomed to create a future where the only way to grow your business is to do more stuff that is hard and tedious and time-consuming.

Profits aren’t evil.

If you can do less and deliver more, there’s no reason to lower your price.

Yours,

—J

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