January 23, 2026

How do I convince potential client to value my expertise?

A reader asks:

How do I convince potential client to value my expertise when my assistance can take a long time to pay off for them financially?

Step 1:

Make a list of the top 20 questions your ideal buyers usually have.

NOTE: Don’t leave out any “dumb” questions 😉

Step 2:

Answer the questions.

Publicly, for free.

Over and over.

They’ll start valuing your expertise.

Yours,

—J

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