January 9, 2026

Understanding Value-Based Pricing for Agencies

Jake and Cody from the Agency Growth Podcast had me on to discuss value pricing, productized services, and positioning.

They really did have some very thoughtful questions, which I suspect made it one of the most helpful interviews I’ve done since my first appearance on The Future with Chris Do.

Show Notes

From Jake and Cody’s show notes:

We are big fans of the productized service model and equate our rate to a set hourly limitation and internal billable rate. This isn’t a secret. We’ve had multiple episodes on why knowing your internal hourly rate is crucial.

Then we received an email from Jonathan Stark’s team wanting to tell us why hourly billing and fixation on hourly tracking is “nuts”.

For an hour and a half, Jonathan steps into the ring with us to challenge the idea of hourly billing and time tracking with his value-based pricing model.

Does he convince us his way is better? Or do we make him see the error of his value-based ways?

Give it a listen, and tell me what you think...

Did they “make me see the error of my ways”?

Yours,

—J