January 3, 2026
It boils down to trust
Do you want to make more money?
Create more value.
Not sure how?
Build more trust.
Not sure how?
Beats me...
But here’s a map:
- What advice do people already ask you for?
- What would you love to write a book about?
- What hill would you happily die on?
If you can answer any of these, you have your direction.
Yours,
—J