October 23, 2025
Billable Hours: How to Charge More (Ethically) - with Jonathan Stark
Here’s one for the lawyers here on the mailing list...
Moshe Amsel of the Profit With Law podcast had me on to talk about alternatives to hourly billing, specifically for law firms.
Here’s the description from Moshe’s show notes:
Hourly billing feels safe—but it’s actually one of the biggest traps holding law firms back. It limits your earning potential, creates tension with clients, and keeps you stuck trading time for money instead of building real value.
In this episode, Moshe Amsel sits down with Jonathan Stark, author of Hourly Billing Is Nuts and a leading voice in alternative pricing, to unpack why the billable hour model is broken—and what to do instead.
From fixed fees to subscription models, Moshe and Jonathan break down how to charge more ethically, boost client trust, and create a firm that grows without burning you out.
Inside this episode:
- The hidden dangers of hourly billing—and why it’s holding your firm back
- Why hourly rates cap your profit potential (and how to fix it)
- Proven alternatives: fixed fees, value pricing, and subscription models that work in any practice area
- How to align pricing with client outcomes—and instantly increase perceived value
- Step-by-step ways to test new pricing models and unlock steady, scalable growth
If you’re ready to stop just billing time and start building wealth, this episode is your roadmap. Tune in now to learn how to price smarter, serve better, and multiply your profits—ethically.
Sharing is caring!
Friends don’t let friends bill hourly ;-)
If you know a lawyer, please consider forwarding this message. They’ll be glad you did. TIA!
Yours,
—J