October 21, 2025
Eleanor Mayrhofer - Productized Web Design
Digital marketing strategist Eleanor Mayrhofer joined me on Ditching Hourly to describe exactly how she productized her web design services.
Chapters
- (00:14) Eleanor’s Background and Business Model
- (00:52) Straight to Non-Hourly
- (02:01) Starting a Solo Business During COVID
- (02:44) Initial Market Approach and Challenges
- (03:48) Developing a Productized Service
- (04:25) Current Business Model: Website in a Week
- (05:31) Client Interaction and Project Scope
- (09:40) Copywriting and Strategy Sessions
- (16:31) Handling Project Scope and Client Expectations
- (21:24) Marketing and Client Acquisition
- (23:20) Client Commissions and Referrals
- (23:40) Subscription Maintenance Services
- (24:53) Positioning and Target Audience
- (25:53) Overcoming Launch Procrastination
- (27:11) Client Collaboration and Revisions
- (31:25) Post-Launch Support and Testimonials
- (33:13) Pros and Cons of Productized Services
- (36:55) Sales Process and Lead Time
- (41:01) Avoiding Boredom with Productized Services
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Yours,
—J