October 8, 2025
Coaching Call with Communications Consultant Lynn Safranek
Communications consultant Lynn Safranek joined me on Ditching Hourly to learn how to apply value pricing to an industry where the consultant can’t control the outcome.
Chapters
- (00:11) Understanding Upstream Contributions
- (00:23) Lynn’s Background and Expertise
- (01:05) The Value Pricing Dilemma
- (01:21) Client Communication Challenges
- (02:45) Media Engagement Strategies
- (05:01) Defining Client Needs and Goals
- (08:08) Crafting Effective Messaging
- (14:32) Measuring Success and Impact
- (20:42) Leveraging Media Coverage for Nonprofits
- (21:26) Budget Autonomy of Communications Directors
- (22:41) Crafting Compelling Stories for Donations
- (24:33) Exploring Budget Scenarios for Media Hits
- (26:03) Creative Strategies for Media Attention
- (26:58) Evaluating the Impact of Media Hits
- (29:21) Developing a Comprehensive Media Strategy
- (31:35) Reverse Engineering Media Success
- (38:40) Thinking Beyond Traditional Roles
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Yours,
—J