October 7, 2025

Decision Coach?

Long-time list member Jason Troyer sent in a great example of both specialization and productization for a service business.

Here’s what Jason had to say (shared with permission):


In a never-ending sea of life and career coaches who promise to “achieve clarity” and “find fulfillment”, I thought Nell’s promise/offer stood out:

https://decisioncoach.com/

“One session. One decision. Move on with your life.”


Great example!

The website is chock-full of fantastic copywriting...

My fave line:

“Your therapist won’t tell you what to do. I will.”

LOL!

Thanks to Jason for sending this in.

Yours,

—J

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