October 7, 2025
Decision Coach?
Long-time list member Jason Troyer sent in a great example of both specialization and productization for a service business.
Here’s what Jason had to say (shared with permission):
In a never-ending sea of life and career coaches who promise to “achieve clarity” and “find fulfillment”, I thought Nell’s promise/offer stood out:
“One session. One decision. Move on with your life.”
Great example!
The website is chock-full of fantastic copywriting...
My fave line:
“Your therapist won’t tell you what to do. I will.”
LOL!
Thanks to Jason for sending this in.
Yours,
—J