August 20, 2025
Jessica Lackey - Stop Betting On Tactics
Author of Leaving The Casino, Jessica Lackey, joined me on Ditching Hourly to discuss the importance of understanding different business models, pricing strategies, and the concept of the ’zone of enoughness’ in building a sustainable business.
Talking Points
- Understanding your business model is crucial for success
- Pricing strategies should align with your target market’s ability to pay
- The ’zone of enoughness’ balances money, time, flexibility, and autonomy
- Marketing should focus on personal connections rather than just social media
- You can’t outsource sales until you have a repeatable process
- Writing emails can help clarify your business identity and offerings
- Delivery businesses can optimize their processes for better efficiency
- Choosing the right business model is essential for long-term success
Quotable Quotes
- “Stop Betting on Tactics”
- “You can’t outsource sales”
- “Write to think, not to sell”
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Yours,
—J