July 28, 2025

How do you get the word out WITHOUT a website?

Several readers wrote in to ask follow-up questions about a pair of messages in which I asserted:

1. That consultants don’t need a website when they are starting out, and
2. What consultants actually do need.

My favorite question was in response to the latter, and it was:

This is a great list! How would you recommend advertising these to potential clients without having a website?

Good question!

Off the top of my head:

• Newsletter
• Podcasting
• Speaking events
• Networking
• Direct outreach
• Social media
• Advertising

Here’s the thing...

There are lots of ways to get the word out.

And having a good website with clear messaging is a great thing to have.

But if you don’t have one yet, don’t let it stop you from getting started in consulting.

Yours,

—J

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