July 19, 2025

What consultants DO need

In my last message, I asserted that you don’t really need a website to get started in consulting.

A few smart cookies here on the list anticipated where I was going with this line of thinking...

Longtime list member Robert Friedman said it best (shared with permission):

JS

What you need is SOMETHING that:

Without those things written down you’re going to work A LOT harder to get business and get ignored by people that you want to work with.

So, define “need.” ;)

RF

Thanks, RF!

Yep, I agree.

It’s really important to have this list of items worked out.

Sometimes building a website will force you to answer these questions and gather these materials.

But a quick look at most consulting websites will reveal that it’s not particularly common.

Yours,

—J

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