July 4, 2025

Another way to get started with positioning

Here’s another way to get started with positioning...

Answer these two questions:

1. Who do you want to help? (i.e., your niche aka target market aka ideal buyer)
2. What is your promise to them? (i.e., how will they be better after your assistance, aka the expensive problem you solve aka their desired outcome aka your guarantee)

There are other components to positioning that are important, but if you can answer these two questions, you’ll be on the right track.

Yours,

—J

BackRandomNext