June 5, 2025

Can you value price a productized service?

Technically, you CAN set a value-based price for a productized service, BUT...

1. It’s typically not worth the effort
2. It misses the point of having a productized service in the first place

The primary benefit of having a productized service is that it significantly reduces the sales expertise and effort required to close a deal.

In other words, if you stink at sales and have no desire to get better at it, productized services might be a good fit for you.

Here’s the thing...

If you’re going to have a sales call with each client anyway, you can almost certainly make more money by offering value-priced custom projects - even if those “custom projects” are very similar to each other and highly repeatable.

Yours,

—J

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