April 19, 2025

Value pricing might not help you (yet)

Hourly billing punishes expertise.

Why?

Because the better (and faster) you get, the less money you make.

Nuts, right?

Okay, but...

What are you supposed to do instead?

This:

If you can reliably produce desirable business outcomes for your clients, you can use value pricing to increase your income dramatically.

HOWEVER!

If you are NOT an expert and CAN’T reliably produce desirable business outcomes for your clients, value pricing won’t help you.

That said, it won’t hurt you either, so you might as well start doing it.

Like your craft, value pricing takes practice.

You might as well start practicing now.

Yours,

—J

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