April 16, 2025

What if you can’t get past the gatekeeper?

A question from LinkedIn:

What if the only person you can reach is a gatekeeper, sent to collect offers and nothing else?

Getting past gatekeepers (or avoiding them in the first place) is a core business survival skill.

If you can’t talk to the buyer, you’re doomed to low margins.

Yours,

—J

BackRandomNext