March 24, 2025
Monthly is not a time-based model
In a business context, if you sell a client an hour, it’s obvious that they’ll expect to get an hour.
If you sell a client a day, it’s obvious that they’ll expect to get eight hours.
If you sell a client a week, it’s obvious that they’ll expect to get forty hours.
But if you sell a client a month, it’s NOT obvious how many hours they’ll expect to get.
Here’s the thing...
Selling an advisory retainer or an AYCE subscription service or a fractional executive engagement on a monthly basis might SEEM like it’s a time-based model, but in practice, it never is.
Yours,
—J