September 20, 2024
LeBron’s New Agent
If LeBron James needed a new sports agent, do you think he’d hire someone who had NEVER represented an NBA superstar before?
Or would he hire someone who works with LOADS of NBA superstars?
Obviously, the latter.
But...
Doesn’t that mean that the agent would also be helping LeBron’s competition?
Probably.
But guess what?
If LeBron wants the best, he has no choice but to hire someone who specializes in NBA superstars.
Here’s the thing...
Plenty of clients would rather hire someone who has deep expertise in their industry than someone who knows nothing about it.
That you work with their competition is a prerequisite.
Yours,
—J