August 24, 2022

What To Talk About

If you talk about the thing that keeps your ideal buyer up at night

you’ll have their attention instantaneously.

If you don’t know what that thing is, find out.

Once you know what it is

create a solution that solves their problem.

Then

connect the dots between their problem and your solution.

Yours,

—J

P.S. Not sure how to figure out who your ideal buyer is?

The Pricing Seminar, returns for its tenth session in September.

To get first crack at early bird registration, add your email address to the notification list here:

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I hope to see you there!

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