Captain’s log, stardate 20211013

Justin Jackson - Catching Bigger Waves

Transistor.fm co-founder Justin Jackson joined me on Ditching Hourly to talk about leveling up your “business game” by learning to spot bigger waves.

Taking Points

Whether the cliche “the riches are in the niches” is useful
Fishing in the ocean vs fishing in a barrel
How big a barrel to fish in
Why survivorship bias is problematic for new business owners
The tragedy of early false positives
Having a great idea vs picking a growing market
How to recognize the pull of the market
Common misinterpretations of Seth Godin’s “minimum viable audience” advice

PLAY EPISODE »

Enjoy!

Yours,

—J