October 13, 2021
Justin Jackson - Catching Bigger Waves
Transistor.fm co-founder Justin Jackson joined me on Ditching Hourly to talk about leveling up your “business game” by learning to spot bigger waves.
Taking Points
- Whether the cliche “the riches are in the niches” is useful
- Fishing in the ocean vs fishing in a barrel
- How big a barrel to fish in
- Why survivorship bias is problematic for new business owners
- The tragedy of early false positives
- Having a great idea vs picking a growing market
- How to recognize the pull of the market
- Common misinterpretations of Seth Godin’s “minimum viable audience” advice
Enjoy!
Yours,
—J