Startup Parent with Sarah K Peck

This week on TBOA, Rochelle and I talk to Sarah K. Peck about her brainchild Startup Parent: how to build an authority business from a thrillingly gigantic big idea and the role of connection and community building in the process.

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Talking Points

The birth of Startup Pregnant (which led to Startup Parent) via a book proposal that led to a podcast that led to a business.

Turning a podcast into a money-making endeavor on your terms (hint: pitching people you know with a compelling story).

The power of connecting one-to-one vs. one-to-many—and how to build it into your routine without interrupting your flow.

The deep need for community among parents as the nature of work changes, society and parenting norms evolve and the pandemic creates new pressure on mothers especially.

Getting paid to do research as a way to fund your mission.

Quotables

“The lessons we learn from parenting are so powerful and presence-inducing. It’s very humbling to realize that maybe you don’t have control.”—SKP

“Friday is my marketing day. I have a project called Friday marketing, and one of my tasks is texting 20 people—because we just want to catch up…it’s really fun and all it takes is a tiny bit of instigation.”—SKP

“Underneath it all, connection is one on one. So it doesn’t matter what platform you’re using. If you’re on Facebook, if you’re sending a message to one person, if you’re doing a common thread that’s kind and generous with one person, that’s connection. Everything else is consumption.”—SKP

“We don’t have to do things the way they’ve always been done. We can create the future we want to see.”—SKP

“Everyone thinks that information or a strategy or a process or a template is the thing they’re selling, but the true value for almost every program they’re selling is the connection.”—SKP

“If you can’t do a big project, do a small project. Do what you can with the time you have.”—SKP

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Yours,

—J


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