The Pricing Seminar

A video course that will change the way you think about packaging, pricing, and promoting your expertise.

Higher Profit Margins • Better Close Rate • Fewer Price Negotiations

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Hey Jonathan -- I really appreciate everything you put into TPS! Besides all the structural nuts and bolts stuff, my biggest takeaway has been to rethink “design” and realize what I really offer is a way to boost conversion with clarity. It’s often tough to see outside the “trenches” so this feels huge. Thanks so much!

—Barb Shimasaki


The Program

Stop billing, start pricing.

The content for TPS falls into five categories: proposals, products, positioning, publishing, and of course, pricing.


I attended the Pricing Seminar and I can attest to the benefits of using Jonathan’s proposal template. His suggestions for proposals makes this course worth it even if you use nothing else from the course.

—Eric Greene

The Details

Who is The Pricing Seminar for?

The Pricing Seminar is for designers, developers, copywriters, coaches, consultants, photographers, illustrators, musicians, lawyers, accountants, architects, therapists, counselors, and other professionals whose business is based on trading time for money.

Why should I consider TPS?

The Pricing Seminar is not for everyone, but it might be for you.

You should consider TPS if you are sick of being a slave to the clock. If you are sick of arguing about hours entries. If you are sick of blown estimates and fighting to get invoices paid.

It’s for people who are tired of being micromanaged. For people who are tired of being undercut by amateurs. For people who think that Upwork and 99Designs and Fiverr are destroying the industry.

It’s for people who are itching to do their best work. For people who are ready to operate in their genius zone. For people who want to have a bigger impact in the world.

And it’s for people who want to get paid fairly for their expertise.


The Pricing Seminar has shown me tangible steps to implement a value-based pricing strategy. I learned a powerful method for pricing projects at three levels based on the clients perspective of value. I am already changing the way I present my proposals and I’m excited about putting this into practice. Thank you Jonathan!

—Vincent Dickie


I was hesitant to sign up for TPS at first because I thought I had heard it all on Jonathan Stark’s ‘Ditching Hourly’ and ‘The Business of Authority’ podcasts. As it turns out, not only was I wrong, I was amazed at the level of information and personal experience that Jonathan shared throughout the course.

What I learned from The Pricing Seminar is that “pricing” is only ONE component of developing and executing a strategy as a solo consultant.

As a participant in the inaugural session of The Pricing Seminar, it helped me develop and action the path forward for my business. If you’re a solo consultant, or trying to figure out how to shape your own path, I highly recommend The Pricing Seminar.

—Michael Ryan


Can you afford to wait?

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