November 4, 2026

Sweet Dreams

Your clients want what they want.

Sometimes you disagree with what they ask for.

But as Annie Lennox said:

Who am I to disagree?

It’s a good question!

Who are you to disagree with them?

Have you earned the right to tell them they want the wrong thing?
Have you developed the skills to help them see what you see?
Have you built enough trust that they’ll follow you down a different path?

Here’s the thing...

Credibility, leadership, trust.

If you’re running a consulting business, these might be more important than what you “actually do” (e.g., software, design, marketing, engineering, architecture, law)

Yours,

—J