October 13, 2026
Rob Walling - Stop Building Stuff Nobody Wants
Software entrepreneur, author, and investor Rob Walling joined me on Ditching Hourly to talk about his new book, Idea to Traction, and explain why faster software development does not remove the need to validate a SaaS idea before building it.
Chapters
- Idea to Traction
- Who Builds SaaS Now?
- SaaS in the Age of AI
- Validate Before You Build
- Better Customer Conversations
- Finding and Choosing Ideas
- Turning Client Work into SaaS
- Market from Day One
- Find and Refine Your ICP
- Competitive Research and Positioning
- The DNA of a Great SaaS Business
- Vertical, Horizontal, and Orthogonal SaaS
Guest’s Bio
Rob Walling is a software entrepreneur, author, and investor. He hosts Startups for the Rest of Us, a podcast he said has run for 16 years, and co-founded TinySeed, where he invests in SaaS bootstrappers. He started Drip in 2012 and sold it in 2016. Idea to Traction is his sixth book and revisits the early stages of software entrepreneurship.
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Yours,
—J