September 22, 2026

Reader reply re The Why Conversation

My last email was an adaptation of The Why Conversation episode of Ditching Hourly.

I almost didn’t post it because it felt kinda like old news - after all, that episode is ten years old - but I’m glad I did because I got this reply from reader NG:

One new thing that clicked reading this time:

The bigger picture goal is to help noobs stop losing deals they should win because they signal desperation. Or worse, winning deals they should never take.)

Working this framework lets me act like and be the expert I am on the call.

Prospects then get to see me being that expert (live on the call) instead of me trying to convince them I could be.

Thanks, NG! I’m glad to hear it clicked.

Here’s the thing...

For people who write and speak a lot...

I guess this example just goes to show that it’s probably helpful to repeat yourself more than you think you need to.

Yours,

—J

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