September 19, 2026
Bob Rogers - Designing Experiences That Change Behavior
Experience designer and BRC Imagination Arts founder Bob Rogers joined me on Ditching Hourly to explain how to create experiences that change behavior instead of merely entertaining. His new book, Deep Story, is a practical guide to doing exactly that.
Chapters
- Lessons from Disneyland’s Magic Shop
- It’s All About Them
- The Audience Is the Instrument
- Failing Into the Right Career
- Define the Change Before the Tools
- Look Past the Requested Deliverable
- Hire the Team, Not the Idea
- Use Phases and Set Enduring Goals
- Find the Shared Emotional Trigger
- A Brand Is What the Audience Says It Is
- SCAD’s Kitchen Table Story
- Start with the Heart, Then Focus
- Information Is Not Transformation
Guest’s Bio
Bob Rogers is the founder of BRC Imagination Arts, where he has spent decades creating visitor experiences for corporations and museums. He began his career demonstrating magic at Disneyland and later developed concepts for films at Walt Disney Imagineering. His new book, Deep Story, presents a practical approach to building experiences that make an emotional connection and prompt action.
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Yours,
—J