September 17, 2026

Success story from reader Steve Atencio

Fellow list member Steve Atencio wrote in with a question about my 5-page proposal template, which I answered about a week later.

Here’s his follow-up message (shared with permission, bold mine):

Thanks for the response, I appreciate it.

Update to my question: I emailed it to the potential client and just got the email from them to say I won the contract. Value based pricing effectively doubled what I would have charged hourly for this before.

I’m still learning, so it can only get better from here.

Thanks again, always looking forward to your content.

Steve

Thanks to Steve for sharing!

For the record, value pricing isn’t a magic bullet.

If what you do doesn’t create much value for clients, value pricing probably isn’t going to help you increase your revenue.

But!

If you’re great at what you do AND can confidently improve a client’s condition AND have been billing hourly?

Then value pricing can be a game-changer.

Yours,

—J

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