March 23, 2026

As If By Magic

The real game-changer with value pricing is that once you internalize it, you automatically start rethinking your cost structure.

The net result of this is that - as if by magic - you start finding significantly cheaper and easier ways to deliver outsized results to your clients.

Why does this happen?

Because you are no longer penalized financially for lowering your costs.

I mean, it does make perfect sense...

If you’re billing on a time-and-materials or cost-plus basis, then lowering your costs would decrease your income.

Why would you try to think of a way to decrease your costs if doing so would cause you to lose money?

You wouldn’t.

Which means:

Both you and your clients could be more profitable.

Yours,

—J

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