January 20, 2026

Specialized in everything?

Would you get your hair cut at a salon that specialized in serving men, women, children, dogs, cats, sheep, and other barnyard animals?

I wouldn’t.

I wouldn’t even bring my dog there.

You can’t credibly claim to specialize in more than one or two things.

Anything more than that and it starts to reek of desperation, it projects low value, and attracts cheapskates and bargain hunters.

Pick something and actually get great at it.

Yours,

—J

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