May 20, 2025
Craig Hewitt - The Current State and Potential Future of Podcasting
Craig Hewitt, founder of Castos, joined me on Ditching Hourly to talk about the current state and possible future of podcasting as a medium for building trust with your audience.
AI Summary
In this episode of Ditching Hourly, Jonathan Stark speaks with Craig Hewitt, founder of Castos, about the evolving landscape of podcasting.
They discuss the shifting definitions and formats of podcasts, the importance of different content strategies, including private and hybrid podcasting, and the impact of new technologies like AI.
Craig also shares insights on leveraging platforms such as YouTube and podcasting for trust-building and discovery, what makes podcasts unique in the AI era, and tips for solo business owners looking to optimize their content.
The conversation is packed with actionable advice on how to effectively use podcasting to build authority and nurture audiences.
Chapters
- 00:00 Introduction and Guest Welcome
- 01:14 The Evolution of Podcasting
- 02:24 Private and Hybrid Podcasting Explained
- 03:27 The Role of Video in Podcasting
- 05:21 Discovery and Monetization Strategies
- 06:44 Business Models for Podcasters
- 09:34 Content Strategy and Audience Engagement
- 16:14 The Future of Podcasting and Platforms
- 29:09 Content Strategy and Funnel Optimization
- 30:36 The Power of Long-Form Audio
- 31:46 Podcasting for Authority Building
- 34:24 YouTube as a Discovery Platform
- 34:48 Shorts, Segments, and Long-Form Content
- 51:18 The Role of AI in Content Creation
- 55:44 Private and Hybrid Podcasting
- 59:12 Conclusion and Future of Podcasting
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Yours,
—J
P.S. Have you ever thought about starting your very own podcast but gave up on the idea?
I’ve got good news for you!
If you can run a Zoom call, you can host a podcast.
In my 5-Day Podcast Challenge, you will learn exactly what to do (and NOT do) to get your podcast off the ground in as little as five days.
Add your name to be notified when registration opens for the next session of 5DPC.
I hope to see (and hear) you there!